Upcoming ATT Windsor Pro

It says $144 for polished SS Windsor. $72 for Aluminum. The new prices are 25% less than previous releases.

I'm looking at the prices US competition is charging, see Carbon,  Blackbird and H&S prices for high polished machined SS razors ($220-$250).

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I might be in the minority, but I would rather pay $200 for a razor made in the US than $145 for one made in China.

Sure, many would, ATT obviously is counting on your minority status.

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If there is ONE thing that the COVID-19 "situation" made VERY clear is that there are SO MANY MORE items made overseas now than even my wildest estimate, and so many LESS produced in the United States!

To ME it MUCH MORE than the price of any item that is involved here. As I heard way back in the early 80s from a wise man: "When a country stops PRODUCING things, it will be part of it's demise"....

And yes, I'm old enough to be able to relate to what brought me and my parents to the US in 1956, when MOST things were not only produced here, but there was an actual INCREASE going on in the production of many things!

I agree, with everything that's been happening lately, US production is more important to me now than ever before. Horrible timing for ATT to move production overseas, especially if it is indeed China.

We're not talking about General Motors folks. I would think keeping small US based companies like ATT profitable would be a concern. Maybe not.

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I don't think this is a good idea.

I can understand ATT is trying to drop the manufacture price to get advantage over his competitors.

But he is forgetting that his action may cause to create new Chinese competitors.
He is sharing all of his knowledge, his drawing, and show how to polish. Basically he is teaching them how to make a CNC machined razor.
After they will understand this is a profitable business, they may start making their own razors under Chinese brands.
The first razors they will release probably will look like ATT, because they have the drawings. And they might sell significantly cheaper than ATT razors.

Look at Heritage Gibbs example. A Chinese company released similar razor even before Heritage.
I don't think they had ever heard Gibbs, before Heritage hired them.

I don't think this is a good idea.

I can understand ATT is trying to drop the manufacture price to get advantage over his competitors.

But he is forgetting that his action may cause to create new Chinese competitors.
He is sharing all of his knowledge, his drawing, and show how to polish. Basically he is teaching them how to make a CNC machined razor.
After they will understand this is a profitable business, they may start making their own razors under Chinese brands.
The first razors they will release probably will look like ATT, because they have the drawings. And they might sell significantly cheaper than ATT razors.

Look at Heritage Gibbs example. A Chinese company released similar razor even before Heritage.
I don't think they had ever heard Gibbs, before Heritage hired them.

I saw that, and it's about $20!!!!

I was excited when I read the ATT email and then slightly disappointed when I saw their choice to use the overseas production route. I am not saying I won’t buy one (I really like the Outlaw razor that is made in Hong Kong) but for a company that prided itself on Made In The USA, I can’t help but feel a little sad at that decision.

Small businesses are trying to survive. We assume China but it could be Taiwan, South Korea, Vietnam, India who knows. I am disappointed so the bottom line don't buy it. Another thing I am totally against is pre sale. Another way to get your money before you get the product. That could take weeks if not months.

Small businesses are trying to survive. We assume China but it could be Taiwan, South Korea, Vietnam, India who knows. I am disappointed so the bottom line don't buy it. Another thing I am totally against is pre sale. Another way to get your money before you get the product. That could take weeks if not months.

They've confirmed that the razors "just like the Apple IPhone [sic] and other popular products... are designed and assembled in the US, and manufactured in China".

I don't really have a problem with products made in China and of course businesses are trying to survive. The problem with this move isn't really the move itself; the real problem is that the underlying hypothesis that price is the cause of their worries is incorrect, in my opinion. In my experience the people who buy at $145 are the exact same people who buy at $200. That is, I don't think there are many people with a hard budget of exactly $150 sitting on the sidelines because an ATT costs $185-230. The real reason that ATT isn't as popular as it used to be is because they haven't actually released anything new or innovative in years. I believe their last real product launch was the G1 in 2017 (which I think was really cool, but not a huge seller). Sure, they've changed lather slots into holes, rebranded similar products as "Windsor", and added a couple finishes and materials, but those things are minor and do not drive sales in a meaningful way, I suspect. ATT hasn't had a hit since the SE1 came out years ago. In fact, they haven't really even tried. Customers want to see companies with the drive to create new, interesting, and hopefully innovative products. They'll pay an extra $40 for that all day. As further proof that the crowded market and high prices aren't the problem, Blackland is flourishing (as are others, clearly). Our weekly sales have doubled in the last four months even if you exclude the Tradere pre-order. The market is there if the products are interesting enough.

I hope ATT rights this ship. I've always been rooting for them and I'll continue to do so. Hopefully this move pumps some air into their sails (and sales), but I'm skeptical.

We're not talking about General Motors folks. I would think keeping small US based companies like ATT profitable would be a concern. Maybe not.

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I’m with you on this one. It’s not like ATT employs over 1000 people. It’s a very small boutique business that needs to be profitable in order to survive. There is so much more competition now than when they first launched the company. I’d rather they focus on running a business that can survive economic uncertainty than simply vanish. These are good people with great products. I plan on giving them my business because I want them to stay around.


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