(This post was last modified: 07-07-2017, 05:59 PM by Watson.)
(07-07-2017, 02:29 PM)RockyNomad Wrote: $49.99!!! How is he able to make it for so cheap and make a decent profit? What a value.
I have a few hypotheses:
1. He's worked out a stable arrangement with a machine shop at higher volumes
2. He's settled on a finishing process that requires less manual effort
3. He's able to handle a lower per unit margin due to the volumes and the fact that the razor can drive customers to purchase additional items from Italian Barber
Whatever the case may be, I think this pricing strategy is a savvy business move. He's differentiating himself in the market in an area where he has a lot of skill-- designing and sourcing low-cost/high-value products.
He's already retailing Above the Tie, Charcoal Goods, Feather, and iKon razors, so it's not like he's ignoring the premium market either.