Bye Bye Gillette - I didn't know you considered me toxic.

At first all these responses was just amusing to me, but now to have it continue along the same line much more, it tells me that Gillette really got things right in the ad.

https://www.zerohedge.com/news/2019-01-1...ctacularly

Regardless of what you think of the ad, don’t be so sure it won’t be profitable.

Per Scott Galloway (High-profile NYU Stern Marketing Professor):

“Woke as a business strategy —
The majority of new wealth creation is being captured by urban dwellers with college degrees (i.e., progressives — see map). As a result, we will see a number of companies become very woke in the next 12-24 months. 70% of high school valedictorians are female; same-sex male couples make on average $60K per year more than straight couples, and college graduates make +$1M more than non-college grads over their lifetime. The people who burned their Nikes in protest used their Discover card to buy their first pair.”

He’s an NYU guy. What else is he going to say?


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Gillette got zero right with this ad. If you need a politically motivated commercial from a razor company to give you guidance on what is right and what is wrong, your parents failed miserably at raising you up as a “man”.

I am in no way offended by this ad. It does, however, play into the current political ideology that being a man, in general, is somehow bad and all men are mysegenistic in nature. That is enough to make me move on from their products just as I no longer watch NFL games due to the introduction of leftist politics into a GAME.

Regardless of what you think of the ad, don’t be so sure it won’t be profitable.

Per Scott Galloway (High-profile NYU Stern Marketing Professor):

“Woke as a business strategy —
The majority of new wealth creation is being captured by urban dwellers with college degrees (i.e., progressives — see map). As a result, we will see a number of companies become very woke in the next 12-24 months. 70% of high school valedictorians are female; same-sex male couples make on average $60K per year more than straight couples, and college graduates make +$1M more than non-college grads over their lifetime. The people who burned their Nikes in protest used their Discover card to buy their first pair.”

He’s an NYU guy. What else is he going to say?


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I agree with your skepticism, but he could be right (although BPman's last post suggests he is dead wrong).  An any rate, the marketplace is what it is, and market behavior is hardly a moral compass.  

More importantly though, to me at least, he seems to presume that college graduates and same-sex couples must perforce find nothing to revere and celebrate in traditional values and male behavior.  That to me is a very narrow point of view.

https://www.zerohedge.com/news/2019-01-1...ctacularly

Not exactly the best source unless you are pretty far to the right. There were parts of the commercial I laughed at and parts where I just shook mu head. Mountain out of a molehill this whole thing is to me.

Regardless of what you think of the ad, don’t be so sure it won’t be profitable.

Per Scott Galloway (High-profile NYU Stern Marketing Professor):

“Woke as a business strategy —
The majority of new wealth creation is being captured by urban dwellers with college degrees (i.e., progressives — see map). As a result, we will see a number of companies become very woke in the next 12-24 months. 70% of high school valedictorians are female; same-sex male couples make on average $60K per year more than straight couples, and college graduates make +$1M more than non-college grads over their lifetime. The people who burned their Nikes in protest used their Discover card to buy their first pair.”

He’s an NYU guy. What else is he going to say?


Sent from my iPad using Tapatalk

I agree with your skepticism, but he could be right (although BPman's last post suggests he is dead wrong).  An any rate, the marketplace is what it is, and market behavior is hardly a moral compass.  

More importantly though, to me at least, he seems to presume that college graduates and same-sex couples must perforce find nothing to revere and celebrate in traditional values and male behavior.  That to me is a very narrow point of view.

Galloway is right. His assertion is simply that more companies are going to use this strategy, and he provides demographic trends to support it. He wrote this before the Gillette campaign. That campaign just validates his claim that you’ll see companies other than Nike doing this.

It’s not a matter of whether these audiences appreciate traditional values or not. These companies are specifically targeting views these segments hold that companies believe will lead to increased awareness and intent to buy. The traditional values approach may be just noise at this point after years of “the best a man can get,” etc.

I’m not making a case for anyone to like the ad. Frankly, I’m indifferent. The point is that there is a business case for this. I don’t think P&G would be doing this if they thought it would be a net negative. That doesn’t mean they will be proven right on this in the end.

Funny to see wet shavers so hurt over an ad for products they don't buy anyway.
All Gillette is asking for is men to act like gentlemen, what's so offensive about that?

I'll throw my two bits in - I didn't like the ad, I found it offensive because its playing the identity politics game and stereotyping. Because some men are guilty of toxic, anti social behaviour, all men are guilty. I don't buy that. Bad men are bad people just like bad women are bad people - they're people who made/make bad choices and those choices are theirs and theirs alone.

This kind of thing is caustic and destructive. Humanity wouldn't have survived without men and their masculine ways just as humanity wouldn't have survived without women and their feminine ways. Humanity has flourished because men and women have cooperated and complemented one another throughout human history out of necessity as much as choice. If we continue to fracture our societies along gender lines with distortion, and outright lies I'm not sure the species will survive much longer. One thing is for sure, the enemies of freedom and democracy (yes they're still out there) aren't telling their men to be less masculine and play nice.

Funny to see wet shavers so hurt over an ad for products they don't buy anyway.
All Gillette is asking for is men to act like gentlemen, what's so offensive about that?

Hey, I like Gillette DE blades and I have several vintage razors. I'll still keep using them. If you wanted to go hardcore boycott you can look up all the brands that Proctor & Gamble (Gillette's parent company) owns. Let me tell you, its a lot of your favourite brands of all kinds of household stuff. Boycotting would be really hard.