(05-19-2021, 09:16 PM)andrewjs18 Wrote: (05-17-2021, 11:34 PM)Blackland Razors Wrote: If a product doesn't generate enough sales, regardless of how I personally feel, then there's no place for it in the lineup. The Era didn't factor into this decision. It's just a coincidence that we sold through all the Dart inventory when we did.
any thoughts as to why it wasn't more popular than it was? I quite like mine, personally.
I think I dig in a bit deeper earlier in this thread. Basically I think it was a combination of bad early reviews and poor education on my part. When used with a steep angle the Dart is smooth, gentle, and easy to use. Used with a shallow angle it can get pretty aggressive. So maybe it's also a design error and flexibility is bad.
One thing I think is very telling is that the Dart sells quite well to our Italian customers. I believe that since they aren't digesting as much English language content then they haven't been tainted by early reviews which were all in English. So they were able to develop their own opinions in a vacuum and it led them to a different conclusion. I've always found the Italian sales interesting and I think it could be a useful clue to the impact of reviews. Again, I don't actually have any idea, but these are my guesses.
(05-19-2021, 09:22 PM)Patriot Wrote: (05-19-2021, 09:16 PM)andrewjs18 Wrote: (05-17-2021, 11:34 PM)Blackland Razors Wrote: If a product doesn't generate enough sales, regardless of how I personally feel, then there's no place for it in the lineup. The Era didn't factor into this decision. It's just a coincidence that we sold through all the Dart inventory when we did.
any thoughts as to why it wasn't more popular than it was? I quite like mine, personally.
I like mine as well.
If it was a $300 razor the Dart would have gotten more respect.
Absolutely this, too. I thought the $99 price point would kill. Turns out I think I should have priced it at $200. Would have sold maybe slightly fewer, but I do think the price point tells people something and, by and large, I suspect that the market for $99 machined razors consists of mostly the same people at the market at the $200 range. Which could also be why not everybody owns the 'Merica razor by Yates/the club name which I'm forgetting.