Unilever buys Dollar Shave Club

Do you think Unilever will just shut down Dollar Shave Club? Then go after the next cheap competitor? The claim that cartridges can last up to a month is completely true. Assuming that you only shave once a month. I also feel I must speak up in defence of the Feather AS-D2 - its one of my favourite razors. I have a relatively coarse beard and I can get a very comfortable BBS shave from the feather/feather combination without drama. I will grant you that the AS-D2 seems to be a polarizing razor, those that like it, like it a lot but there seems to be a contingent that has no time for it. Thats ok with me.
Mark

Do you think Unilever will just shut down Dollar Shave Club?  Then go after the next cheap competitor?  The claim that cartridges can last up to a month is completely true.  Assuming that you only shave once a month.  I also feel I must speak up in defence of the Feather AS-D2 - its one of my favourite razors.  I have a relatively coarse beard and I can get a very comfortable BBS shave from the feather/feather combination without drama.  I will grant you that the AS-D2 seems to be a polarizing razor, those that like it, like it a lot but there seems to be a contingent that has no time for it.  Thats ok with me.
Mark

I'm not saying, that people with coarse thick beards can't use the Feather AS-D2, just saying that after 25+ shaves, trying every angle known to mankind, it still could not cut more than 25% of my stubbles, unless I tried shaving with it daily.

Since I normally shave 4 times a week, and like a bit of stubble, I rarely needed the AS-D2, and as soon as I tried it on 2 days of stubble, it could not cut my stubble.

The first version was so dull, that I honestly had problems cutting a slice in my finger - and I always used it with brand new Feather DE baldes in it.
The second version, which came in 2014-2015 did a far better job. It actually could cut stubble...WoW. But still it had no chance against my 2 days stubble.

I know it works for many other Gentlemen, but just not for me. As soon as I pulled out my R41 or my Plisson or my ATT H1/H2, my stubble were gone in 2 passes for a BBS.

Do you think Unilever will just shut down Dollar Shave Club?  Then go after the next cheap competitor?  The claim that cartridges can last up to a month is completely true.  Assuming that you only shave once a month.  I also feel I must speak up in defence of the Feather AS-D2 - its one of my favourite razors.  I have a relatively coarse beard and I can get a very comfortable BBS shave from the feather/feather combination without drama.  I will grant you that the AS-D2 seems to be a polarizing razor, those that like it, like it a lot but there seems to be a contingent that has no time for it.  Thats ok with me.
Mark

I bet they dont change the name as name recognition is part of the branding, and part of the price they pay is for that name. I expect to see the price go up a bit though. Also expect to see it advertised in many more formats in multiple different ways of getting the same product.

Do you think Unilever will just shut down Dollar Shave Club?  Then go after the next cheap competitor?  The claim that cartridges can last up to a month is completely true.  Assuming that you only shave once a month.  I also feel I must speak up in defence of the Feather AS-D2 - its one of my favourite razors.  I have a relatively coarse beard and I can get a very comfortable BBS shave from the feather/feather combination without drama.  I will grant you that the AS-D2 seems to be a polarizing razor, those that like it, like it a lot but there seems to be a contingent that has no time for it.  Thats ok with me.
Mark

I'm not saying, that people with coarse thick beards can't use the Feather AS-D2, just saying that after 25+ shaves, trying every angle known to mankind, it still could not cut more than 25% of my stubbles, unless I tried shaving with it daily.

Since I normally shave 4 times a week, and like a bit of stubble, I rarely needed the AS-D2, and as soon as I tried it on 2 days of stubble, it could not cut my stubble.

The first version was so dull, that I honestly had problems cutting a slice in my finger - and I always used it with brand new Feather DE baldes in it.
The second version, which came in 2014-2015 did a far better job. It actually could cut stubble...WoW. But still it had no chance against my 2 days stubble.

I know it works for many other Gentlemen, but just not for me. As soon as I pulled out my R41 or my Plisson or my ATT H1/H2, my stubble were gone in 2 passes for a BBS.

Hi Claus, I truly love the diversity of perspectives and experiences represented on DFS and at the end of the day its probably a good thing that we all weren't looking for the exact same thing - variety is the spice of life. Have a damn fine day!
Mark

Do you think Unilever will just shut down Dollar Shave Club?  Then go after the next cheap competitor?  The claim that cartridges can last up to a month is completely true.  Assuming that you only shave once a month.  I also feel I must speak up in defence of the Feather AS-D2 - its one of my favourite razors.  I have a relatively coarse beard and I can get a very comfortable BBS shave from the feather/feather combination without drama.  I will grant you that the AS-D2 seems to be a polarizing razor, those that like it, like it a lot but there seems to be a contingent that has no time for it.  Thats ok with me.
Mark

I bet they dont change the name as name recognition is part of the branding, and part of the price they pay is for that name. I expect to see the price go up a bit though.  Also expect to see it advertised in many more formats in multiple different ways of getting the same product.

You're probably right, if you can't ensure you're the only name in the game, just own all the other names. That way consumers have the illusion of great selection but all the brands are ultimately owned by one company - MegaConglom Inc.
Mark