New Blackland Era

Is there difference with other models, about system management?
I mean, you can ... but you won't.
I don't understand.

There are a few layers to this.

• Adding any new product strains systems because we're used to selling and shipping what we currently sell and ship. So adding any new thing to sell and ship is an extra burden to adjust to. There's also a massive uptick in emails and correspondence with a product launch which further reduces the time allocated to actually fulfilling orders.
  

• We're in the midst of hiring and moving into a new space which is necessitating the revamping of systems anyway.
  

• The Era is different and we'll probably sell a lot of them.
  

• We still have to keep the core business running while we add the Era launch and make sure we don't let orders for existing products slip because we took too many Era orders.
  

Too many sales is just as bad as too few. I think we're all aware of wet shaving companies that bit off more than they could chew and it sucks for the customer. A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

The most dangerous time for any business is when any kind of growth takes places. Adding a new product is a type of growth.

He also made our expectations quite high. Even more dangerous...

There are a few layers to this.

• Adding any new product strains systems because we're used to selling and shipping what we currently sell and ship. So adding any new thing to sell and ship is an extra burden to adjust to. There's also a massive uptick in emails and correspondence with a product launch which further reduces the time allocated to actually fulfilling orders.
  

• We're in the midst of hiring and moving into a new space which is necessitating the revamping of systems anyway.
  

• The Era is different and we'll probably sell a lot of them.
  

• We still have to keep the core business running while we add the Era launch and make sure we don't let orders for existing products slip because we took too many Era orders.
  

Too many sales is just as bad as too few. I think we're all aware of wet shaving companies that bit off more than they could chew and it sucks for the customer. A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

The most dangerous time for any business is when any kind of growth takes places. Adding a new product is a type of growth.

He also made our expectations quite high. Even more dangerous...

Maybe. But all I’ve said is that it’s innovative and a departure from every razor made before it. This is demonstrably true. Will it live up to your expectations? Well, that’s up to you to decide and largely depends on where your imagination has taken you. I try to choose my words carefully for situations like these.

The most dangerous time for any business is when any kind of growth takes places. Adding a new product is a type of growth.

He also made our expectations quite high. Even more dangerous...

Maybe. But all I’ve said is that it’s innovative and a departure from every razor made before it. This is demonstrably true. Will it live up to your expectations? Well, that’s up to you to decide and largely depends on where your imagination has taken you. I try to choose my words carefully for situations like these.

Good luck  .  Looking forward to Thursday...

A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

One point for you ... and for us.

It’s also the most fun by far.

Enjoy.
Good luck.

Will it be available in a polished finish that’s the question?

Shane, Shane, oh Pull-eaze Shane?
I don’t care what the dimensions are.
I don’t even need to see the razor.
I don’t care what it’s made of.
Just tell me...
Will it be shiny?
Can I have one before all my friends?
Will it have a handle?
I’ll stay up all night just to get one.
Please, please, please Shane!
just let me have one!
I need it.  I gotta have it...

Shane, Shane, oh Pull-eaze Shane?
I don’t care what the dimensions are.
I don’t even need to see the razor.
I don’t care what it’s made of.
Just tell me...
Will it be shiny?
Can I have one before all my friends?
Will it have a handle?
I’ll stay up all night just to get one.
Please, please, please Shane!
just let me have one!
I need it.  I gotta have it...

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My guess is 3D printed metal razor..

My guess is 3D printed metal razor..

Well I’m guessing $75


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Just got the email, $75.

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