New Blackland Era

The Era supply will also be artificially limited for the first month or two.

What do you mean?

I took it to mean it will "appear" to be limited as what is produced will sell out quickly but more will be produced until he meets demand and has them in stock regularly.

The Era supply will also be artificially limited for the first month or two.

What do you mean?

We're intentionally capping production and sales lower than expected demand. This is to better control fulfillment and make sure all the kinks are worked out from both the manufacturing side as well as the shipping/operations side. Call it a soft launch. Then once I'm confident that our systems can handle more we'll be removing those restrictions in pre-planned stages until the flood gates can be opened fully. To be clear, this is not a situation where production can't meet demand. Instead, we could meet anticipated demand on Day One, but we're choosing to restrict production and sales until we're confident that we can handle the volume smoothly and reliably. This is the best way to ensure that customers don't see customer service or shipping times compromised.

https://m.youtube.com/watch?v=DM8tEpBIlNI

If each Era razor head and handle is made
one by one ,as also the BB Ti ,then
alternatively they will be in “artificially limited”
state.CNC machining (milling,drilling & turning ) has more than a few extraordinary qualities as method of production ,but speed is not one of them,
especially if the parts are not machined in
groups of multiples on a thick plate ,
but are made one by one.
Minimises possible sensor errors and offers time for closer post -machining inspection ( aka QC),but it does not save time .

Let alone the production of the rest of
Blackland razors ,waiting in queue .

If each Era razor head and handle is made
one by one ,as also the BB Ti ,then
alternatively they will be in “artificially limited”
state.CNC machining (milling,drilling & turning ) has more than a few extraordinary qualities as method of production ,but speed is not one if them,
especially if the parts are not machined in
groups of multiples on a thick plate ,
but are made one by one.
Minimises possible sensor errors and offers time for closer post -machining inspection ( aka QC),but it does not save time .

Let alone the production of the rest of
Blackland razors ,waiting in queue .

This isn't the case.

Then once I'm confident that our systems can handle more ...

Is there difference with other models, about system management?
I mean, you can ... but you won't.
I don't understand.

Then once I'm confident that our systems can handle more ...

Is there difference with other models, about system management?
I mean, you can ... but you won't.
I don't understand.

There are a few layers to this.

• Adding any new product strains systems because we're used to selling and shipping what we currently sell and ship. So adding any new thing to sell and ship is an extra burden to adjust to. There's also a massive uptick in emails and correspondence with a product launch which further reduces the time allocated to actually fulfilling orders.
  

• We're in the midst of hiring and moving into a new space which is necessitating the revamping of systems anyway.
  

• The Era is different and we'll probably sell a lot of them.
  

• We still have to keep the core business running while we add the Era launch and make sure we don't let orders for existing products slip because we took too many Era orders.
  

Too many sales is just as bad as too few. I think we're all aware of wet shaving companies that bit off more than they could chew and it sucks for the customer. A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

I'm probably in on the era as I love my machined blackland razors I own..

I'm probably in on the era as I love my machined blackland razors I own..

Already told my wife I'm getting whatever Shane releases

Then once I'm confident that our systems can handle more ...

Is there difference with other models, about system management?
I mean, you can ... but you won't.
I don't understand.

There are a few layers to this.

• Adding any new product strains systems because we're used to selling and shipping what we currently sell and ship. So adding any new thing to sell and ship is an extra burden to adjust to. There's also a massive uptick in emails and correspondence with a product launch which further reduces the time allocated to actually fulfilling orders.
  

• We're in the midst of hiring and moving into a new space which is necessitating the revamping of systems anyway.
  

• The Era is different and we'll probably sell a lot of them.
  

• We still have to keep the core business running while we add the Era launch and make sure we don't let orders for existing products slip because we took too many Era orders.
  

Too many sales is just as bad as too few. I think we're all aware of wet shaving companies that bit off more than they could chew and it sucks for the customer. A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

The most dangerous time for any business is when any kind of growth takes places. Adding a new product is a type of growth.

Is there difference with other models, about system management?
I mean, you can ... but you won't.
I don't understand.

There are a few layers to this.

• Adding any new product strains systems because we're used to selling and shipping what we currently sell and ship. So adding any new thing to sell and ship is an extra burden to adjust to. There's also a massive uptick in emails and correspondence with a product launch which further reduces the time allocated to actually fulfilling orders.
  

• We're in the midst of hiring and moving into a new space which is necessitating the revamping of systems anyway.
  

• The Era is different and we'll probably sell a lot of them.
  

• We still have to keep the core business running while we add the Era launch and make sure we don't let orders for existing products slip because we took too many Era orders.
  

Too many sales is just as bad as too few. I think we're all aware of wet shaving companies that bit off more than they could chew and it sucks for the customer. A cautious, conservative, and deliberate rollout is the best way to ensure that customers for Era and all our other products receive the best service and treatment possible.

The most dangerous time for any business is when any kind of growth takes places. Adding a new product is a type of growth.

Well said. This is definitely a dangerous phase for Blackland. It’s also the most fun by far.