(This post was last modified: 11-17-2018, 02:16 AM by GlazedBoker.)
Something to think about here. I received this email from the Blackland subscribers newsletter that Shane sends out regularly. And quite frankly, very well said...
Blacklanders,
The Vector has garnered high praise, killer reviews, and tremendous sales. So you might be wondering why it hasn’t sold out.
The wet shaving market has become littered with products that are intentionally produced in small numbers in order to sell out in minutes or seconds. By choosing to never meet demand, they create a hype and frenzy to lure you into canceling your plans to sit at your laptop refreshing the website hoping you get the opportunity to hand over your hard-earned money. The community has become so acclimated to this process that it seems we’ve almost lost sight of how absurd it is. By this increasingly pervasive standard, a product isn’t considered a success unless it sells out immediately. I don’t call that success. I call that an abject failure to meet demand.
As a consumer, I’m not keen on waiting in line or jumping through hoops to make a purchase. I believe you shouldn’t have to beg and plead for a business to take your money. So I do my best to make Blackland the kind of company that I would actually purchase from. Sales of the Vector have outpaced every razor I’ve ever offered, including the Blackbird. Yet we still have hundreds in stock. Those will soon run out so we’re already planning on another production run. Blackland razors aren’t produced in small batches; they’re produced in large enough quantities to meet projected demand for at least six months, usually longer. It’s harder and more costly to do production like this, but I believe it’s the right way to run a business.
By this point you’re probably cracking your knuckles and opening a fresh email to remind me that my black oxide and polished razors sell out, making me a hypocrite. And you'd be right. This is a failure that I'm correcting. I’m continually improving those supply chains to solve that issue and batches of polished razors now last months rather than days as they used to. We’ll keep scaling up these high-demand finishes until they are available every day of the year, as they should be. There’s nothing wrong with the occasional limited edition product, like the Blackbird Jet, but our standard razors will always be available and accessible for the incredible fans like you who want them.
You can go purchase a Vector at the link below. Or you can sleep on it. It’ll still be there tomorrow, I promise.
Sincerely,
Shane Swartzlander