Just wanted to say hello to DFS and I hope it's ok for me to post a reply. I thought it best to post here to reach out directly to the shaving community instead of posting on my blog.
First of all, I would like to say that any discussion and opinion about my business is ok with me so far, the discussion has been pretty civil and I'm really glad to see that. With that said, I'd like to dispel the myth that I'm sitting in my office with mahogany paneled walls, smoking a cigar, and trying to figure out how to get everyone's money. I mean that in jest and lightheartedly. I am loving that this thread has turned into an economic discussion, as that is what I studied in college. So in the spirit of perfect information, maybe a word from the supplier of the goods in question would help!
I'd like to chime in about the big changes I just made. As I mentioned in my blog, my main concern was the time that it takes me to make one brush. Also, my customer service has not been that great and it's something I would like to improve.
Let me take it back to 2014. I had no clue what I was getting into in terms of production. Let's take the Beehive for example. My goal was just to make the most intricate and unique version of a Beehive, without taking into account the cost to make something like that. I figured, with time, my skills will improve and I will be able to make them much faster. Well, one of those things happened, but the other didn't. The Beehive now is so much cleaner and well crafted than the first ones back in 2015, but I'm still spending the same amount of time on it. Also, being bent over the lathe carefully sanding each bead is literally back-breaking. I can't do it all day long, though I LOVE working on brushes and would do it for 12 hours if my body allowed me.
Now... 5 years later I have to re-evaluate the Beehive. I don't mean to boast, but I really don't think my skills on the lathe or tying knots can improve. Where I'm at right now in terms of production time is what I have to work with. I now know that variable which I didn't know in 2014, TIME. I have to charge more for the Beehive (and all brushes) because I have to face reality. I will say that no other brush in the line-up takes as much time as my Beehive but they are all in the same ballpark.
That is just one example. I could talk about the Alumilite which you can literally whack with a hammer without it cracking, the engraving (which is timely also because every handle is slightly different, not CNC'd, meaning the engraver needs different settings for EACH HANDLE), or I can talk about my in-house hair sorting which is why the knots are so beloved. I never have promised perfection and never will, but I do promise an excellent product.
Now, maybe I overshot it a bit on the price, but I honestly don't think I am that far off the mark. I am willing to consider that it was a slight overstep, of course I am not that arrogant, but considering I'm giving folks the chance to order what they want, instead of chasing my drops for perhaps a brush they weren't even looking for and then miss out, I feel good about where I'm at. So, doing it this way I am being respectful of YOUR time. How much is that worth to you?
I don't want to compare my brushes to other brushes, or even razors, but it does beg the question, if there are vintage English brushes out there still being lathered, why question the longevity of badger brushes? I've been told by many customers that my brushes will be handed down to their sons when the time comes, and that is just the greatest thing to know. It's why I build them like I do, with the materials that I do. It's why I engrave them too. But, just a word, care for your brushes! They really need proper care.
I've got a few brushes that are paid for already and have been communicating with every buyer, production is going smooth so far, and I'm not feeling stressed, nor are the folks that have paid for their brushes. They know they're getting one of the best brushes out there and it's being made with care by one guy in his small shop. They're getting the exact color they want, in the exact brush size, the exact handle, everything they want they're getting. They know I'm working on them diligently and will deliver them when they are the absolute best they can be. For me, it feels GREAT to know that.
I've been as honest as possible since 2015, have never taken advantage of the demand in my brushes, and am not doing so now. I do virtually no marketing. I don't even post on Instagram, anyone who looks at that would ask if I'm even trying to sell brushes. If any of you guys were around for my first ever release, you know I have been dealing with 30 second drops far too long. Now in 2020, I'm just facing reality, and setting something up which can last and provide real value to those who purchase. I assure you guys this isn't a $200 plain white t-shirt!
Lastly, I just want to say that even though I'm 5 years in, this is just the first step. It's not like I could've just called the brush-makers over in Europe and ask them how to make a shaving brush. I had to learn it on my own! With the all of the knowledge I've gained there are more possibilities, more ideas than can be realized. But... no promises. Take care everyone and enjoy the weekend!
-Aldo