P&G Gillette

Wow what year was that?

Corey Greenberg came and went. A couple of forums were very active before his TV appearance in 2006 and the wet shaving community was alive and strong. Whenever I walked into Trumpers or Truefitt they were buzzing as was Cambridge Chemists in Manhattan. We had meet ups quite a bit. He jumped in with full gusto then disappeared. Burnt himself out.

So that's what happened to him.  Perhaps his curiosity was satisfied?  There were the Wetshavers group on MSN Groups, and the now-archived Straight Razor Place on Yahoo Groups, but Mr. Greenberg instantly reached millions of viewers.

For those who have not seen it, here is the TV segment that jumpstarted the wetshaving revival:

https://www.youtube.com/watch?v=y11RdqSP1OI

Too bad he was on the take:

http://www.aim.org/media-monitor/nbcs-te...-the-take/

Too bad he was on the take:

http://www.aim.org/media-monitor/nbcs-te...-the-take/

Indeed it was. The Washington Post appears to have wrote the original expose in Firms Paid TV's Tech Gurus To Promote Their Products. From what I can see, it is little different than the ubiquitous reviews in exchange for free product seen on Amazon and other online sites.

I often wondered if the Today show shaving segment was paid placement of products. If it was, it was a stroke of genius by the shaving gear manufacturers. Given what vtmax said about Corey's wetshaving enthusiasm, my guess is that his shaving presentation was entirely above board. How many of us try to do the same thing, even if with an infinitely smaller audience?

Wow what year was that?

January 30, 2005. The accompanying print article is still on the Today website. You might also find Mantic59's article here interesting. There was not a whole lot of old school gear available in 2005. Then again, that was twelve years ago, a rather long time. It just goes to show that traditional shaving is here to stay.