New Blackland Era

You have to admit, Shane is forever thinking forward. Innovation has been the name of the game for this artisan manufacturer since day 1. But, what really makes Blackland one of the leaders in design and implementation in the razor field is that Shane isn’t afraid of failing in a particular design or creation. Look at the discontinued Dart for example. Didn’t do great in the retail end of it (though I consider it to be one of his best creations) so, on the chopping block. The BrassBird was another that didn’t cut the mustard in terms of sales and demand. That’s not an easy thing to accept and yet he makes a tough decision and the right one in cutting his loses and moving on to the next objective. I give props to the man for realizing when something is not working or achieving the results (in Blacklands case, ultimately it’s sales) that the product was intended for. Personally, Blackland can rest on its laurels as he has multiple winners in the line up that cover nearly every aspect in the wet shave realm. Well, an injector is yet to be released but, there’s a top seller in the Legendary Blackbird in both SS & Ti, the SS & Ti Vector which is arguably the best SE in the business and for me a modern Icon in the GEM bladed razor, the Sabre. You can make the case that Shane at Blackland has the best line up in a luxury razor and is hedging his bets and moving on in on potentially creating a razor that’s intended for the masses or everyday joe. That’s aggressive thinking, taking a calculated risk and covering both high and low end with quality at competitive pricing.

Pardon my French but, in our niche world/universe, that’s F***ing impressive if you ask me. Hope he sells every single one and that his products continue to be a success in this part of the market…..

You have to admit, Shane is forever thinking forward. Innovation has been the name of the game for this artisan manufacturer since day 1. But, what really makes Blackland one of the leaders in design and implementation in the razor field is that Shane isn’t afraid of failing in a particular design or creation. Look at the discontinued Dart for example. Didn’t do great in the retail end of it (though I consider it to be one of his best creations) so, on the chopping block. The BrassBird was another that didn’t cut the mustard in terms of sales and demand. That’s not an easy thing to accept and yet he makes a tough decision and the right one in cutting his loses and moving on to the next objective. I give props to the man for realizing when something is not working or achieving the results (in Blacklands case, ultimately it’s sales) that the product was intended for. Personally, Blackland can rest on its laurels as he has multiple winners in the line up that cover nearly every aspect in the wet shave realm. Well, an injector is yet to be released but, there’s a top seller in the Legendary Blackbird in both SS & Ti, the SS & Ti Vector which is arguably the best SE in the business and for me a modern Icon in the GEM bladed razor, the Sabre. You can make the case that Shane at Blackland has the best line up in a luxury razor and is hedging his bets and moving on in on potentially creating a razor that’s intended for the masses or everyday joe. That’s aggressive thinking, taking a calculated risk and covering both high and low end with quality at competitive pricing.

Pardon my French but, in our niche world/universe, that’s F***ing impressive if you ask me. Hope he sells every single one and that his products continue to be a success in this part of the market…..

Yeah, but he's not just moving into the everyday market. That's old news, if that were just the case Gus.

He's doing it in an innovative and utterly cutting edge (pun? Lol) method. That's even more risk! No one has a mass produced, steel, 3d printed razor. It's tomorrow's technology he's bringing to 2021 (we hope).

Sent from my Speak and Spell using Tapatalk.

You guys are really nice. Thank you!

I'm just trying to build a "real" business and that requires constantly moving forward and also assessing what we're currently doing. So products that don't carry their own weight have to die. There are no sacred cows here and nothing is permanently safe from that axe. Even icons like the Blackbird and Vector will get killed off if they ever become a drag on the business.

We'll keep pushing forward and see where that takes us. 2022 should be an interesting year one way or the other!

Shane, I just listened to your interview on "The Opinionated Brit." You discussed how titanium unexpectedly changed the performance of the Blackbird. You also mentioned the prohibitively high cost of materials like titanium.

I am a fan of aluminum both for cost and performance. I know you need to simplify/streamline the product lines. Just wondering if there might be opportunity for offering an aluminum Blackbird, or Era, or . . . ?

Shane, I just listened to your interview on "The Opinionated Brit." You discussed how titanium unexpectedly changed the performance of the Blackbird. You also mentioned the prohibitively high cost of materials like titanium.

I am a fan of aluminum both for cost and performance. I know you need to simplify/streamline the product lines. Just wondering if there might be opportunity for offering an aluminum Blackbird, or Era, or . . . ?

We've had Blackbird prototypes in aluminum. There are two problems we had with it. The big one is that we couldn't get the cost low enough and people expect aluminum to be cheaper. Second, aluminum is too light and causes skipping and tugging while titanium is nearly twice as dense so it hits the sweet spot. 

I'm sure we'll play with aluminum in the Era when we get a chance.

Looks like Latherhog has an impressions / shave video up using the Era

https://www.youtube.com/watch?v=PMPctN2nB_s

Oh and another one with the 1 plate

https://www.youtube.com/watch?v=h1BqVf5LWKo

if only Blackland Razors would pass the razor around on one of the best shaving forums in the world that gives him much love..... 

if only Blackland Razors would pass the razor around on one of the best shaving forums in the world that gives him much love.....    

If only!