Is Wet Shaving Trending towards 2020?

What do you guys think?

Based on trends, and market response to economic situations, traditional wet shaving may trend sharply in 2020. More shavers are becoming aware and re-educated on traditional shaving.

There is a breakdown of the cost of ownership in 1-10 years and compared it to the current trend with shaving clubs.

Please feel free to offer suggestions/corrections/improvements.

Thank you,
Omar

When you say "trending" that could mean either up or down. I'm guessing your are referring to an upwards trend. I'm not so sure about that. Sure, I do see these forums becoming busier so that could suggest more wet shaving enthusiasts. But what i'm seeing with younger kids these days is they want easy and quick. Shaving with a double edge is anything but that. I don't know how I did it because normally he doesn't want to do anything I suggest, but I was able to get my son shaving with a double edge. He agrees that he can get a better shave with a double edge over a cart but he also says he often doesn't feel like he has the time. None of his friends shave with double edge razors. Frankly, I have been able to turn exactly one person onto classic wet shaving. I bought a starter kit for another friend and I guarantee you it sits in the boxes, because when we get together he doesn't mention it. I'm not going to be that guy who pushes. I got him the start. The rest is up to him. So, I know no one else who shaves this way. Again, I see the majority of people doing whats easiest and they won't go searching for gear, blades, cream, etc. If it's on a shelf in CVS or Walgreens, that's what they are using. Cost of ownership? I've learned a very long time ago that once you get into shaving with a double edge or a straight, you are definitely going to spend some serious coin on gear. It's a very deep hole. So, even with the astronomical cost of cart blades, it's still cheaper than my insanity. When I used a cart, back in the dark ages, I would use one blade for 3 to 4 weeks shaving 5 to 6 days a week before changing. That brings the cost per use down to ridiculous levels. Add to that the cost of a can of Barbasol is 2 or 3 bucks. So, shaving trends? Flat to slightly rising trend. Others may have a different take on things. But that's how I see it. I'll be very curious to hear what others have to say.

Sales are trending upwards for us. There are more vendors in the market now. Surprisingly, a company exclusively for women is introducing shaving cream in a jar (without DE though), which I'm sure is new to most women.

You're right, though. I feel like grooming overall is work for most men, where women are used to it from an early age.

When you say "trending" that could mean either up or down.  I'm guessing your are referring to an upwards trend.  I'm not so sure about that.  Sure, I do see these forums becoming busier so that could suggest more wet shaving enthusiasts.  But what i'm seeing with younger kids these days is they want easy and quick.  Shaving with a double edge is anything but that.  I don't know how I did it because normally he doesn't want to do anything I suggest, but I was able to get my son shaving with a double edge.  He agrees that he can get a better shave with a double edge over a cart but he also says he often doesn't feel like he has the time.  None of his friends shave with double edge razors.  Frankly, I have been able to turn exactly one person onto classic wet shaving.  I bought a starter kit for another friend and I guarantee you it sits in the boxes, because when we get together he doesn't mention it.  I'm not going to be that guy who pushes.  I got him the start.  The rest is up to him.  So, I know no one else who shaves this way.  Again, I see the majority of people doing whats easiest and they won't go searching for gear, blades, cream, etc.  If it's on a shelf in CVS or Walgreens, that's what they are using.  Cost of ownership?  I've learned a very long time ago that once you get into shaving with a double edge or a straight, you are definitely going to spend some serious coin on gear.  It's a very deep hole.  So, even with the astronomical cost of cart blades, it's still cheaper than my insanity.  When I used a cart, back in the dark ages, I would use one blade for 3 to 4 weeks shaving 5 to 6 days a week before changing.  That brings the cost per use down to ridiculous levels.  Add to that the cost of a can of Barbasol is 2 or 3 bucks.  So, shaving trends?  Flat to slightly rising trend.  Others may have a different take on things.  But that's how I see it.  I'll be very curious to hear what others have to say.

Sales are trending upwards for us. There are more vendors in the market now. Surprisingly, a company exclusively for women is introducing shaving cream in a jar (without DE though), which I'm sure is new to most women.

You're right, though. I feel like grooming overall is work for most men, where women are used to it from an early age.

When you say "trending" that could mean either up or down.  I'm guessing your are referring to an upwards trend.  I'm not so sure about that.  Sure, I do see these forums becoming busier so that could suggest more wet shaving enthusiasts.  But what i'm seeing with younger kids these days is they want easy and quick.  Shaving with a double edge is anything but that.  I don't know how I did it because normally he doesn't want to do anything I suggest, but I was able to get my son shaving with a double edge.  He agrees that he can get a better shave with a double edge over a cart but he also says he often doesn't feel like he has the time.  None of his friends shave with double edge razors.  Frankly, I have been able to turn exactly one person onto classic wet shaving.  I bought a starter kit for another friend and I guarantee you it sits in the boxes, because when we get together he doesn't mention it.  I'm not going to be that guy who pushes.  I got him the start.  The rest is up to him.  So, I know no one else who shaves this way.  Again, I see the majority of people doing whats easiest and they won't go searching for gear, blades, cream, etc.  If it's on a shelf in CVS or Walgreens, that's what they are using.  Cost of ownership?  I've learned a very long time ago that once you get into shaving with a double edge or a straight, you are definitely going to spend some serious coin on gear.  It's a very deep hole.  So, even with the astronomical cost of cart blades, it's still cheaper than my insanity.  When I used a cart, back in the dark ages, I would use one blade for 3 to 4 weeks shaving 5 to 6 days a week before changing.  That brings the cost per use down to ridiculous levels.  Add to that the cost of a can of Barbasol is 2 or 3 bucks.  So, shaving trends?  Flat to slightly rising trend.  Others may have a different take on things.  But that's how I see it.  I'll be very curious to hear what others have to say.

I'm glad to hear your sales are trending up. I like having lots of choices when it comes to shaving creams, razors, blades, soaps, aftershaves, etc. The more the merrier. But trending up is a very general term. If sales are trending up by 2% or even 5%, that's not a whole lot. If you are seeing increases in year over year sales of 15% or 20% or more, that's pretty nice. But it is relevant to know how long you've been in business. If you are a relatively new company, you need to see significant increases in sales in the early years of opening in order to achieve a meaningful profit and reasonable market share. I'm guessing you are kind of new as I've not heard of your products before. But now I have. And you are spot on in terms of the difference between men and women. Women have had a gazillion skin care products thrown at them for decades and they snap them up like water. Until about 4 years ago I was a cart and one can of foamin' goo guy. I would use a single cart blade for 3 to 4 weeks. No one was making money on me. And I would say that those of us who are on these forums total less than 100,000 people. We are the ones buying all this stuff for the most part. So, even if you double the market to 200,000, that's not much of a market in terms of mass market appeal. I guess my point is no one is getting rich on men's shaving stuff. And anyone is, they are very few.

You made some valid points. I agree with your assessment. However, we're seeing more women getting into wet shaving as well... interesting time.

Sales are trending upwards for us. There are more vendors in the market now. Surprisingly, a company exclusively for women is introducing shaving cream in a jar (without DE though), which I'm sure is new to most women.

You're right, though. I feel like grooming overall is work for most men, where women are used to it from an early age.

When you say "trending" that could mean either up or down.  I'm guessing your are referring to an upwards trend.  I'm not so sure about that.  Sure, I do see these forums becoming busier so that could suggest more wet shaving enthusiasts.  But what i'm seeing with younger kids these days is they want easy and quick.  Shaving with a double edge is anything but that.  I don't know how I did it because normally he doesn't want to do anything I suggest, but I was able to get my son shaving with a double edge.  He agrees that he can get a better shave with a double edge over a cart but he also says he often doesn't feel like he has the time.  None of his friends shave with double edge razors.  Frankly, I have been able to turn exactly one person onto classic wet shaving.  I bought a starter kit for another friend and I guarantee you it sits in the boxes, because when we get together he doesn't mention it.  I'm not going to be that guy who pushes.  I got him the start.  The rest is up to him.  So, I know no one else who shaves this way.  Again, I see the majority of people doing whats easiest and they won't go searching for gear, blades, cream, etc.  If it's on a shelf in CVS or Walgreens, that's what they are using.  Cost of ownership?  I've learned a very long time ago that once you get into shaving with a double edge or a straight, you are definitely going to spend some serious coin on gear.  It's a very deep hole.  So, even with the astronomical cost of cart blades, it's still cheaper than my insanity.  When I used a cart, back in the dark ages, I would use one blade for 3 to 4 weeks shaving 5 to 6 days a week before changing.  That brings the cost per use down to ridiculous levels.  Add to that the cost of a can of Barbasol is 2 or 3 bucks.  So, shaving trends?  Flat to slightly rising trend.  Others may have a different take on things.  But that's how I see it.  I'll be very curious to hear what others have to say.

I'm glad to hear your sales are trending up.  I like having lots of choices when it comes to shaving creams, razors, blades, soaps, aftershaves, etc.  The more the merrier.  But trending up is a very general term.  If sales are trending up by 2% or even 5%, that's not a whole lot.  If you are seeing increases in year over year sales of 15% or 20% or more, that's pretty nice.  But it is relevant to know how long you've been in business.  If you are a relatively new company, you need to see significant increases in sales in the early years of opening in order to achieve a meaningful profit and reasonable market share.  I'm guessing you are kind of new as I've not heard of your products before.  But now I have.  And you are spot on in terms of the difference between men and women.  Women have had a gazillion skin care products thrown at them for decades and they snap them up like water.  Until about 4 years ago I was a cart and one can of foamin' goo guy.  I would use a single cart blade for 3 to 4 weeks.  No one was making money on me.  And I would say that those of us who are on these forums total less than 100,000 people.  We are the ones buying all this stuff for the most part.  So, even if you double the market to 200,000, that's not much of a market in terms of mass market appeal.  I guess my point is no one is getting rich on men's shaving stuff.  And anyone is, they are very few.