A recent post on social media by an individual highlighting passages from, “The Man and His Wonderful Shaving Device,” by Russell Adams:
For myself, 2 uses is the practical limit for most DE blades. For SE blades it varies by format and razor combination, but typically it is between 5 to 7 uses. Although my current personal record is 11 uses (and planning to push that higher) with the Schick Twin II injector blade.
Quote:... 1927 survey conducted by the American Advertising Agency- Batten, Barton, Durstine & Osborn:
In practice, of course, few shavers sought to husband their blades to the last dim vestiges of keenness, and BBD&O’s 1927 survey showed that the average American - who shaved, by the way, 4.4 times a week - was able to squeeze out 8.5 shaves per blade. The number of shaves reported most frequently by the survey subjects, however, was three, considerably more gratifying from a sales standpoint.
For myself, 2 uses is the practical limit for most DE blades. For SE blades it varies by format and razor combination, but typically it is between 5 to 7 uses. Although my current personal record is 11 uses (and planning to push that higher) with the Schick Twin II injector blade.
There's this early Gillette safety razor ad.
![[Image: 674px-Gillette_safety_razor_advert_in_Th...C_1905.jpg]](https://upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Gillette_safety_razor_advert_in_The_Literary_Digest%2C_November_4%2C_1905.jpg/674px-Gillette_safety_razor_advert_in_The_Literary_Digest%2C_November_4%2C_1905.jpg)
"24 Sharp Edges, Each Blade giving from 20 to 40Smooth and Delightful Shaves" — Ummm . . . puffery?
"12 NEW DOUBLE-EDGED BLADES, $1" Prices have not gone up much since then, if you buy them 100 at a time. That's amazing.
As an aside: I just noticed also that they refer to the "holder" as a separate component. I guess they meant "razor" to refer to a holder loaded with a blade.
![[Image: 674px-Gillette_safety_razor_advert_in_Th...C_1905.jpg]](https://upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Gillette_safety_razor_advert_in_The_Literary_Digest%2C_November_4%2C_1905.jpg/674px-Gillette_safety_razor_advert_in_The_Literary_Digest%2C_November_4%2C_1905.jpg)
"24 Sharp Edges, Each Blade giving from 20 to 40Smooth and Delightful Shaves" — Ummm . . . puffery?
"12 NEW DOUBLE-EDGED BLADES, $1" Prices have not gone up much since then, if you buy them 100 at a time. That's amazing.
As an aside: I just noticed also that they refer to the "holder" as a separate component. I guess they meant "razor" to refer to a holder loaded with a blade.
We could be Heroes, just for one day.
- David Bowie -
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